DESIGN FIBEL
THE IMPACT OF DESIGN ON EVENT EXPERIENCES
DESIGN HAS TAKEN ON A LARGER ROLE IN BUSINESS - BUT WHAT DOES DESIGN MEAN TO YOU ?
Design Fibel is a guide for experience creators. An easy read but satiated with practical design methodologies to help organisations enhance event experiences and their business performance at the same time !
A handbook that combines project management and marketing concepts with strategic, service and experience design disciplines.
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Design Fibel was established to close the gap between creative and business professionals. And to equip event teams with tools to deliver impactful experiences, create an environment of innovation and fine tune audience engagement.
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We thrive on connecting people and want to bolster knowledge exchange across cultures, industries and organisations.
EXPLORE HOW DESIGN IMPACTS BRAND EQUITY,
MARKETING AND INNOVATION
HANDBOOK
Visually easy to navigate, yet packed with business and design strategies, methods and tools that equip event teams to engage with audiences and optimise business perfromance.
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A guidebook that outlines
WHY design disciplines impact corporate environments and service experiences
HOW a holistic 360º co-creation mindset enables innovation, product differentiation and audience engagement
WHAT design methods and tools equip teams in streamlining workflows and in developing business strategies, marketing assets and meaningful experiences.
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Fibel is the German word for a visually focused training handbook introducing readers to a new discipline. In this instance, sharing the impact of design on event experiences with planners and corporates.
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Designed, printed and shipped from Melbourne.
WORKSHOPS
A training to equip event teams with
Project management, marketing and strategic design concepts to enable innovation, streamline workflows and untangle business performance challenges
Service design tools to create relevant content, deliver impactful experiences and boost brand equity
Experience design methodologies to fine tune audience engagement along the user journey
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Courses can be run virtual or in person. Most effective as a half day workshop but also available as a 90 minutes intro session.